We don’t want to be healthy.
We want to be SUPER healthy.
We don’t just want to score well on our medical tests; we want to be the best the doctors have ever measured.
Good enough just isn’t good enough anymore.
We all want to be OPTIMAL.
This need to be optimal is just a fancy repackaging of our innate desire to be good at the things we try. We’ve always been this way. What’s changed are the things we’re attempting to be good at.
There was a time when you just went to bed, woke up, and you either had a good nights sleep or you didn’t. Now, with an iPhone app, you can measure the movements you make in your sleep and get a ‘Sleep Quality Score’ at the end.
I thought I was good at sleeping until I used that app. When I woke up with a 60% sleep quality score that soon changed.
The media makes things worse by constantly reminding us, like a smug personal trainer, of all the new ways we could be more optimal. New ways to prevent cancer, new ways to improve heart health, new ways of realising how stupid we are.
“Fish oil causes brain power.”
“Fish oil causes heart health.”
“Fish oil causes prostate cancer.”
The only thing fish oil causes is confusion.
That was a joke; fish oil is amazing. But we’ll get to that in a bit.
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